Digital Media Campaign Automation: Case Study 2 - Digital Analyst Team
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Digital Media Campaign Automation: Case Study 2

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Challenge

One of our agency clients, a country’s leading health and wellness brand specializing in nutritional supplements, sought a solution to scale their Facebook Ads efforts efficiently while ensuring creative diversity. Making multiple ad variations for diverse products and promotions manually was hard work and slowed down the pace of launching campaigns. They need an automated ad creation solution that dynamically generates ad variations based on product feeds, promotions, and predefined templates. This automated system ensured that this client could quickly launch diverse ad creatives without manual input.

Solutions

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  • Implemented automated scripts using dynamic templates to generate ad variations, integrating product images, prices, and promotional messages directly from the product feed
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  • Synchronized the system with the product feed and promotional calendar, ensuring constant ad creative updates without the need for manual intervention
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  • Enabled the client to generate numerous ad variations concurrently, streamlining large-scale campaign launches and ensuring a diverse creative mix

Benefits

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  • Reduced campaign launch time by 50%, enabling swift capitalization on timely promotions and market trends
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  • Ensured ad creatives' relevance and alignment with the latest product offerings and promotions, resulting in a substantial 30% increase in ad relevance scores
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  • Successfully scaled Facebook Ads efforts without increased creative production costs, thanks to the efficiency of the automated ad creation system