Digital Media Campaign Automation: Case Study 1

Challenge
The customer is highly concerned about avoiding excessive spending on Google advertisements. Their accounts feature campaign-level budgets, adding complexity to budget management. They seek a digital media campaign automation solution to effectively manage budgets, aiming to address this issue effectively.
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ibrahim@digitalanalystteam.com
Solutions
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- Developed distinct labels for each campaign +
- Designed a budget spreadsheet at both the account and campaign levels +
- Engineered a script to automatically pause campaigns upon reaching 99.8% of the budget or absolute $5 less budget to actual budget (monthly $1000, script pauses when it reaches $995) +
- Scheduled the script to run every hour, ensuring timely and proactive budget management
Benefits
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- Complete elimination of overspending, overcoming Google limitations effectively +
- Streamlined and efficient budget management +
- Eliminates the need for round-the-clock monitoring +
- Saved substantial time for analysts and executives +
- Allows seamless management at scale without concerns about overspending +
- Eliminated overspending, effectively overcoming Google limitations +
- Streamlined and efficiently managed the budget +
- Eliminated the need for round-the-clock monitoring +
- Saved substantial time for analysts and executives +
- Allowed seamless management at scale without concerns about overspending