Digital Media Campaign Automation: Case Study 1 - Digital Analyst Team
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Digital Media Campaign Automation: Case Study 1

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Challenge

The customer is highly concerned about avoiding excessive spending on Google advertisements. Their accounts feature campaign-level budgets, adding complexity to budget management. They seek a digital media campaign automation solution to effectively manage budgets, aiming to address this issue effectively.

Solutions

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  • Developed distinct labels for each campaign
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  • Designed a budget spreadsheet at both the account and campaign levels
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  • Engineered a script to automatically pause campaigns upon reaching 99.8% of the budget or absolute $5 less budget to actual budget (monthly $1000, script pauses when it reaches $995)
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  • Scheduled the script to run every hour, ensuring timely and proactive budget management

Benefits

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  • Complete elimination of overspending, overcoming Google limitations effectively
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  • Streamlined and efficient budget management
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  • Eliminates the need for round-the-clock monitoring
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  • Saved substantial time for analysts and executives
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  • Allows seamless management at scale without concerns about overspending
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  • Eliminated overspending, effectively overcoming Google limitations
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  • Streamlined and efficiently managed the budget
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  • Eliminated the need for round-the-clock monitoring
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  • Saved substantial time for analysts and executives
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  • Allowed seamless management at scale without concerns about overspending