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DigiQ: Digital Agency Automation / AI Scorecard

Welcome to DigiQ, the Digital Agency Automation and AI Self-Evaluation Tool! Dive into our questionnaire to assess how well your agency leverages automation and AI. Receive a personalized score, uncover strengths, and identify improvement opportunities. This tool empowers your agency to fine-tune your automation initiatives and leverage emerging AI tools for optimal digital success. Let the self-discovery begin! #DigitalAgencyAutomation #DigitalAI

Questions:

Rating Scale:

Never
Rarely
Sometimes
Often
Always
We use Google Ads automated bid strategies to manage our client campaigns.
We use Google Ads Scripts for bid and budget management such as pausing account to avoid overspend, bid adjustment script, and 24/7 bidding.
We use Google Ads Scripts to check for performance issues such as zero impression ad groups, ad groups with no keywords, broken URLs, link checker, and quality score tracker.
We use third party platforms such as Adobe, Acquisio or Marin to manage paid search campaigns for our clients.
We use third party tools such as SEMrush, Word Stream, and Spy Fu to uncover paid search campaign improvement opportunities.
We use automated feeds to build product data to deliver shopping ads for Google, Amazon, or Facebook.
We use third party tools such as SEMrush, Ahref, Screaming Frog and Moz to uncover SEO opportunities.
We use latest AI tools for ongoing SEO audit and optimization
We use latest AI tools to identify and implement content strategy for social media marketing
We use latest AI tools to create video content for social media marketing

Questions:

Rating Scale:

Never
Rarely
Sometimes
Often
Always
We use latest AI tools to automate content distribution to social media channels
We have set-up and track at least five events in GA4 for our clients
We use automated tools to check all GA4 tags and events are in place and are firing
We use GA4 for traffic anomaly detection.
We use GA4 to integrate data from channels such as search engines, ads, emails, and social media, for multichannel analytics
We have set-up and track consumer funnel journey in GA4.
We have a central data repository (data warehouse or data mart) of our clients’ campaign data
We use an automated solution for A/B testing
We use Machine Learning and Predictive Models to derive insights for our clients and manage their campaigns
We have integrated GA4 with third party marketing automation/CRM tools such as HubSpot, Zoho Campaigns, Marketo and Salesforce

Questions:

Rating Scale:

Never
Rarely
Sometimes
Often
Always
We have completed automated our reports and dashboards
We have integrated data across all digital media channels to create and deliver unified cross-channel reports and dashboards.
We have automated the connection and data exchange between our website analytics and email marketing platforms to target people based on behavior, preferences, and past sales.
We have automated email triggers based on pre-defined events (cart abandonment)
We have set-up automated drip email clients for our clients

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