Paid Social : Case Study 2 - Digital Analyst Team
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Paid Social : Case Study 2

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Challenge

A nation’s leading digital media agency encountered hurdles due to the increasing demand for analyst support to manage daily account management activities. With Account Managers (AMs) dedicating more time to handling account-related tasks, there’s a noticeable reduction in the time available for direct client engagement. Additionally, the agency faces a challenge in expanding its clientele due to the limited bandwidth caused by the extensive focus on account management, thereby hindering their proactive acquisition of new clients and business opportunities.

 

 

Solutions

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  • Leveraged our resources to deliver comprehensive support for end-to-end paid campaigns, encompassing target selection, trafficking, bid management, reporting etc
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  • Developed a systematic platform for campaign analysis, facilitating comprehensive Analytics support
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  • Enabled Agency AMs to focus on client interactions and new business pitches, augmenting our team to handle daily campaign executions efficiently

Benefits

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  • Improved campaign management efficiency throughout all stages (audit, forecasting, campaign construction, bid management, reporting) via analyst resource utilization
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  • Achieved 40% cost savings in resources
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  • Recorded high client retention and increased budgets by 15-25%
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  • Enhanced AM’s focus on client interactions and new business pitches while maintaining efficient daily campaign execution through team augmentation