Paid Social : Case Study 2
Challenge
A nation’s leading digital media agency encountered hurdles due to the increasing demand for analyst support to manage daily account management activities. With Account Managers (AMs) dedicating more time to handling account-related tasks, there’s a noticeable reduction in the time available for direct client engagement. Additionally, the agency faces a challenge in expanding its clientele due to the limited bandwidth caused by the extensive focus on account management, thereby hindering their proactive acquisition of new clients and business opportunities.
Solutions
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- Leveraged our resources to deliver comprehensive support for end-to-end paid campaigns, encompassing target selection, trafficking, bid management, reporting etc +
- Developed a systematic platform for campaign analysis, facilitating comprehensive Analytics support +
- Enabled Agency AMs to focus on client interactions and new business pitches, augmenting our team to handle daily campaign executions efficiently
Benefits
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- Improved campaign management efficiency throughout all stages (audit, forecasting, campaign construction, bid management, reporting) via analyst resource utilization +
- Achieved 40% cost savings in resources +
- Recorded high client retention and increased budgets by 15-25% +
- Enhanced AM’s focus on client interactions and new business pitches while maintaining efficient daily campaign execution through team augmentation