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Paid Social : Case Study 2

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Challenge

A nation’s leading digital media agency encountered hurdles due to the increasing demand for analyst support to manage daily account management activities. With Account Managers (AMs) dedicating more time to handling account-related tasks, there’s a noticeable reduction in the time available for direct client engagement. Additionally, the agency faces a challenge in expanding its clientele due to the limited bandwidth caused by the extensive focus on account management, thereby hindering their proactive acquisition of new clients and business opportunities.

 

 

admin

 ibrahim@digitalanalystteam.com

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Solutions

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  • Leveraged our resources to deliver comprehensive support for end-to-end paid campaigns, encompassing target selection, trafficking, bid management, reporting etc
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  • Developed a systematic platform for campaign analysis, facilitating comprehensive Analytics support
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  • Enabled Agency AMs to focus on client interactions and new business pitches, augmenting our team to handle daily campaign executions efficiently

Benefits

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  • Improved campaign management efficiency throughout all stages (audit, forecasting, campaign construction, bid management, reporting) via analyst resource utilization
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  • Achieved 40% cost savings in resources
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  • Recorded high client retention and increased budgets by 15-25%
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  • Enhanced AM’s focus on client interactions and new business pitches while maintaining efficient daily campaign execution through team augmentation

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