Looker Studio : Case Study 2 - Digital Analyst Team
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Looker Studio : Case Study 2

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Challenge

A leading performance marketing agency sought analyst support to handle daily account management tasks. Managing various data sources and creating easy-to-use dashboards is challenging, demanding skills in data modelling and close collaboration with clients for successful execution. The increased complexity in implementing and managing dashboards has led their Account Managers to spend more time on these tasks, resulting in less time for client interaction. This limited bandwidth hinders their ability to acquire new clients.

Solutions

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  • Developed tailored Looker Studio dashboard templates using advanced CSS
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  • Established intricate calculated dimensions and metrics for in-depth analysis
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  • Incorporated drill-down functionality with filters across all pertinent widgets
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  • Configured monthly and weekly reporting systems
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  • Implemented filters at both page and report levels for refined data analysis
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  • Integrated client URLs to display website content within the dashboard

Benefits

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  • Tailored Looker Studio dashboards offer personalized insights with advanced CSS
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  • Complex calculated dimensions and metrics allow for comprehensive data examination
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  • Monthly and weekly reporting setups ensure timely and organized data delivery
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  • DAT streamlined the entire backend process, enabling their employees to dedicate more attention to clients, resulting in an increased client retention rate