Datorama : Case Study 2 - Digital Analyst Team
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Datorama : Case Study 2

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Challenge

This LA-based established digital agency aiming to boost profit margins prioritizes in-house strategy and client relationships. However, their current team possesses limited expertise in specific domains. Seeking to reduce time spent on daily tasks and ad-hoc requests, the agency sought DAT’s technical proficiency to handle routine client account management and analytics tasks.

Solutions

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  • Integrated over 10 data sources, including Google Ads, Microsoft Ads, Facebook Ads, Instagram Ads, Youtube Ads, Twitter Ads, Linkedin Ads, and GA4.
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  • Established data streams featuring processed metrics and dimensions through harmonization methods
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  • Leveraged the Analyze and Act feature for generating alerts and notifications
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  • Implemented intricate filters for refined data analysis
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  • Developed highlighting rules, cascading filters, and forecasting capabilities for enhanced insights and visualizations

Benefits

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  • Deployed end-to-end analyst support
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  • Ad-hoc Analytics/Dashboard support
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  • Our team manages all backend and analytics-related tasks, eliminating the need for additional execution specialists from the agency's side.
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  • Employees focused more on client acquisition led to rapid growth at high profit margins