Insights & Resources for Digital Agencies

In this article, you will learn how Google Analytics 4 is better than its predecessor, its features and benefits, and how to get started with GA4.

Retargeting is a highly effective strategy that helps digital marketers to target the audience that have abandoned a website at some stage of a sales funnel

Google Analytics provides a lot of reports and it can be difficult to figure out which ones have the most valuable information for you and your business

Creating effective ad copy for paid search campaigns isn’t difficult, but you must do it the right way

The popular adage: The best place to hide a dead body is page 2 of Google Search Results, confirms the veritableness of ranking in the first page

Today’s scenario of Search Engine Marketing (SEM) has become extremely competitive. To achieve success in this saturated market

YouTube is the most visited social media site following after Google and Facebook. According to Brandwatch, there are an impressive 400 hours of videos uploaded to YouTube

Competitive intelligence is a necessity for both small and large businesses alike. Today, social media is the top source for digital marketing and taking time

Instagram’s platform is continuously growing annually as one of the top social media sites today

Video marketing is the most successful digital campaign in marketing strategies today. Videos can make a significant impact

LinkedIn’s mobile app allows marketers to complete tasks using their smartphones that they complete on their desktops

Google AdWords, the most prominent flagship program and a well-known revenue model of Google, has been renamed and seen as “Google Ads”

The Facebook ads revolution of the past 5 years has taken retargeting to new heights. Custom audiences, lookalike audiences, and interest