SEO: Case Study 2 - Digital Analyst Team
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SEO: Case Study 2

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Challenge

The Chicago-based boutique digital media agency with an extensive client portfolio, specializes in managing SEO for their clients. Due to a lack of structure, workload, and a cohesive team, the agency faced difficulties in executing comprehensive SEO strategies and implementation. To resolve these challenges, they have sought out DAT for collaboration. The objective is to jointly develop tailored client SEO strategies and efficiently manage and implement the complete end-to-end SEO for their end clients.

Solution

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  • Prepared customized strategies based on client’s specific requirements
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  • Expert team support for the backend operation of all SEO efforts
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  • Performed extensive Keyword research & mapping for multiple clients and projects
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  • Created meta content for 100+ website and landing pages
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  • Recommended page engagement and pillar pages
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  • Conducted regular site and competitive audits
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  • Suggested new page creations & blog topics
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  • Handled Off-page activities like Social bookmarking, Image submissions, and Local directory submissions.

Benefits

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  • A personalized SEO strategy for specific accounts, synchronized with the respective PPC approach, has significantly boosted clients' overall SEO performance
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  • Helped the agency to acquire a multi-million dollar account
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  • Served as a reliable and transparent backend team for this client
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  • Clear communication with one point of contact fosters efficiency, minimizes confusion and enhances accountability for smoother collaboration and quicker issue resolution
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  • Leverage tools to simplify the process and improve productivity