Paid Social : Case Study 1 - Digital Analyst Team
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Paid Social : Case Study 1

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Challenge

The Ohio-based healthcare agency has several pharmaceutical clients that conduct clinical trials. The pharmaceutical companies extensively promote on Facebook to recruit candidates for these trials. These campaigns are typically targeted to 400+ locations and require quick turnaround times, demanding a high number of resources for a short duration. The agency, with its conventional staffing model, was not geared to handle such high spikes. So, they turned to DAT

Our Solutions

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  • Staffed the project with 4 dedicated analysts for a 2 week period
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  • Adapted 16,000+ campaigns from the original creatives provided by the client
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  • Created bulk sheet to upload to Facebook
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  • In parallel, our technology team developed a custom software to automate campaign and bulk sheet creation
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  • The custom software also was built to quality check several campaign parameters to identify potential errors
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  • Used the custom software to quality check paid social campaigns at the end of 2 weeks
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  • Uploaded error free campaigns to Facebook and set all campaign parameters in Facebook
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  • Completed the project and launched the campaign on time

Benefits

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  • Scaled up trained resources to complete project on time
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  • No hiring or training costs
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  • One point of contact
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  • Custom automated tool significantly reducing project time and resources for future projects
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  • Process and tool to repeat and scale similar projects