Datorama : Case Study 2
Challenge
This LA-based established digital agency aiming to boost profit margins prioritizes in-house strategy and client relationships. However, their current team possesses limited expertise in specific domains. Seeking to reduce time spent on daily tasks and ad-hoc requests, the agency sought DAT’s technical proficiency to handle routine client account management and analytics tasks.
admin
ibrahim@digitalanalystteam.com
Solutions
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- Integrated over 10 data sources, including Google Ads, Microsoft Ads, Facebook Ads, Instagram Ads, Youtube Ads, Twitter Ads, Linkedin Ads, and GA4. +
- Established data streams featuring processed metrics and dimensions through harmonization methods +
- Leveraged the Analyze and Act feature for generating alerts and notifications +
- Implemented intricate filters for refined data analysis +
- Developed highlighting rules, cascading filters, and forecasting capabilities for enhanced insights and visualizations
Benefits
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- Deployed end-to-end analyst support +
- Ad-hoc Analytics/Dashboard support +
- Our team manages all backend and analytics-related tasks, eliminating the need for additional execution specialists from the agency's side. +
- Employees focused more on client acquisition led to rapid growth at high profit margins
