Insights & Resources for Digital Agencies
Stay ahead with expert insights on AI, marketing automation, analytics, and campaign performance—curated for digital agencies looking to scale smarter.
What Is the Future of Google Analytics 4, and What Does It Mean for Businesses
Google Analytics 4 (GA4) was launched in 2020. It brings new features and capabilities that make it easier for you (as a business owner)
3 Steps How You Can Use Google Analytics 4 to Measure and Optimize Content Marketing
Content marketing is one of the most effective ways to attract and engage your target audience. By creating valuable and relevant content
5 Ways to Effectively Communicate Data Insights Using Looker Studio’s Visualizations
As data becomes increasingly important in decision-making processes, communicating insights derived from that data
Can Google Analytics 4 help in Search Engine Optimization?
As the world becomes increasingly digital, businesses and organizations are realizing the importance of having a strong online presence. Search engine optimization (SEO)
Your 2024 Guide to Looker Studio’s Data Transformation Tools
In today’s data-driven world, having the ability to quickly and efficiently transform raw data into actionable insights is crucial for your business
How to setup Google Analytics 4 (GA4) using Google Tag Manager (GTM)
Google Analytics 4 (GA4) has lots of great features. In fact, it has lots of capabilities compared to its predecessor, Universal Analytics
7 Tips for Optimizing Your Looker Studio Dashboards
Looker Studio is a powerful tool. You can use it to create data visualizations that help businesses make better decisions
Anomaly Detection In Google Analytics 4
Google Analytics 4 is, without a doubt, one of the top analytics solutions in the world. It boasts some industry-leading features
What Are the Best Looker Studio Report Templates for Businesses?
Looker Studio ensures that you can easily visualize your reports. This has made it a favorite among marketers and business professionals
The Simple Guide to Google Looker Studio
Google has provided us with lots of data tools over the years. One such tool is Google Looker Studio
How to Easily Create Audience Segments on Google Analytics 4
How can you get more sales and effective advertisements for your business? By using audience segments on Google Analytics 4
How to Easily Create and Track Conversions in Google Analytics 4
Tracking conversion can help you learn you learn more about your customers. But how can you create and track conversions in GA4
Events in Google Analytics 4: All You Need to Know
Google Analytics 4 was announced as an event-based analytics tool during its launch, showing that events play an important role in GA4
All You Need to Know About Custom Reports in Google Analytics 4
You get access to a lot of data whenever you open your Google Analytics account and it can seem overwhelming
A Deep Dive into Predictive Metrics in Google Analytics 4 (GA4)
Released in 2020, Google Analytics 4 has businesses staring down a long list of endless possibilities and opportunities