Articles By Paid Search

When a campaign stops delivering the way it used to, the issue is not always the bid or…

Running Google Ads isn’t just about setting the right keywords, it’s about knowing which ones don’t belong. Every…

For digital agencies, success isn’t just about when your ads run, it’s about why.Dayparting, the strategy of scheduling…

Ask anyone running paid search at an agency what keeps them up at night, it’s not bid strategy…

If you’re not auditing your PPC keywords on a regular basis, you may be throwing valuable budget at…

With third-party cookies disappearing, agencies relying on them face a critical problem and traditional PPC targeting and measurement…