Articles By Paid Search
The Science of Day Parting: Using Data-Driven Scheduling to Boost Ad Performance
For digital agencies, success isn’t just about when your ads run, it’s about why.Dayparting, the strategy of scheduling…
5 Ways Ad Disapprovals Quietly Kill ROAS and How AI Stops the Bleed
Ask anyone running paid search at an agency what keeps them up at night, it’s not bid strategy…
Why Regular Keyword Audits Are Essential for PPC Success
If you’re not auditing your PPC keywords on a regular basis, you may be throwing valuable budget at…
Building Privacy-First PPC: Harnessing First-Party & Zero-Party Data (No Cookies Needed)
With third-party cookies disappearing, agencies relying on them face a critical problem and traditional PPC targeting and measurement…
Too much on your plate? Here’s why agencies use DAT for PPC, SEO &…
Managing a digital agency is all about juggling client demands, platform updates, and fast turnarounds. Having Paid Search,…
Mastering Conversion Rate Optimization for PPC Campaigns
Operating a PPC campaign isn’t all about making clicks—it’s about converting those clicks into actual business results. Every…
