Search engines are shifting from merely matching keywords to comprehending context, intent, and entities. Both Google’s Search Generative Experience (SGE) and Bing Copilot use artificial intelligence to create summaries of the information and thus provide more accurate, user, friendly conversational results. In such cases, the role of structured data (schema markup) becomes indispensable. It not…
AI-powered search tools like ChatGPT, Perplexity AI, and Google’s AI Overviews are changing how people discover information online. Instead of just matching keywords, these systems interpret context and deliver structured, highly relevant answers directly to users. The challenge? If your website doesn’t use schema markup (structured data), AI may not fully understand your content, meaning…
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