Building Privacy-First PPC: Harnessing First-Party & Zero-Party Data (No Cookies Needed)
With third-party cookies disappearing, agencies relying on them face a critical problem and traditional PPC targeting and measurement are becoming ineffective. Without adapting, ad campaigns risk lower engagement, decreased ROI, and compliance challenges. The solution lies in embracing privacy-first strategies using first-party and zero-party data. The End of Third-Party Cookies: What It Means for PPC…
