Managing Google Ads campaigns manually can be like playing a never-ending game of catch-up, monitoring metrics, noticing dips in performance, and responding after the damage is done. But what if you could get ahead of issues before they snowball?
With Google Ads Scripts, you can automate performance tracking and get real-time notifications when critical metrics act strangely. This lets you respond immediately, not hours or days later.
These are three intelligent thresholds you can apply to identify early warning signs of issues:
- Cost Per Acquisition (CPA) rises by over 50% above the 7-day average
- Click-through rate (CTR) falls below 1% on high-intent campaigns
- Spend surges to over 2x the same day last week
These anomaly-based alerts enable you to identify problems the moment they occur. Better still, you can personalize them by campaign, label, or ad group, and get notifications directly in your inbox or Slack channel.
With Google Ads Scripts automating performance alerts, you can stay ahead of real-time issues, ensuring your campaigns run smoothly and efficiently. Ready to optimize? Contact DAT today and let’s elevate your campaign performance.
Sagar T
Sagar, Vice President of Digital Analyst Team (DAT), brings over 15 years of digital media expertise, including 12 years dedicated to DAT's growth. Certified in Google Ads, Microsoft Ads, Google Analytics, and Marin, he excels in managing an annual budget of over $80 million. Sagar is renowned for his strategic acumen in digital marketing, exceptional budget management, and his ability to drive significant industry results.
