Articles By Arpita
How the Latest 2024 Google Core Update Affects Website Rankings
The 2024 Google Core Update has been a game-changer in the SEO landscape, bringing significant shifts in how…
How to Leverage Paid Ads Data for Better Marketing Decisions
Imagine this: A leading e-commerce company doubled its revenue in just three months. Another brand reduced its customer…
Advanced Keyword Research Techniques for SEO Success
In the evolving world of SEO, keyword research remains a cornerstone of a successful strategy. According to Google’s…
How to Conduct an Effective PPC Audit: A Simple Guide
Is Your PPC Strategy Working as Hard as It Should? Did you know that a businesses make an…
The Benefits of Integrating SEO and PPC Strategies
Imagine your digital marketing strategy as a high-stakes poker game. You’ve got two aces up your sleeve—Search Engine…
Essential Guidelines for Google Ads Keyword Research in 2024
One question that frequently comes up among digital marketers when diving into Google Ads is: “How can I…
