- Choose a single high-intent page (service page, location page, or landing page).
- Don’t audit the whole site. Start with one page.
- Whether the page answers the core query
- Whether the purpose is clear early
- Whether assumptions are required
- Direct answers near the top
- Short, declarative paragraphs
- Clear question-based subheadings
- Specific explanations or claims
- Structure AI can quote
- Clean formatting such as lists or steps
- Who you are
- What service you provide
- Who it’s for
- Brand or author context
- Internal links from related pages
- Consistent service naming
- The page answers the query better than AI summaries
- Ambiguity is reduced
- A clear next step is present
- Presence in AI-generated answers
- Competitor substitution
- Changes after updates
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