Paid Search : Case Study 1 - Digital Analyst Team
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Paid Search : Case Study 1

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Challenge

Our client is a well-known digital marketing agency based in the US, specializing in managing Go-To-Market campaigns. Working with specific industry verticals, they oversee 600+ accounts for running paid search campaigns across platforms such as Google Ads, Microsoft Ads, Amazon Ads, Facebook Ads, and dynamic display. Managing a large volume of clients and data while ensuring a fast turnaround time presents a significant challenge. This prompted their partnership with us to overcome these obstacles and effectively implement their projects.

Solutions

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  • End-to-end PPC management including keywords, copy, trafficking & bid management
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  • Managed 2,000+ budgets across PPC, Display, Discovery, VLA and YouTube campaigns
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  • Operated 10,000+ PPC, Display and YouTube campaigns
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  • Generated and nurtured 2,000,000+ Keywords for different campaigns
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  • Created and used 100,000+ Ad Copies and updated 10,000+ Ad Copies monthly
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  • Troubleshoot and fixed conversion tracking issues
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  • Handled 1,000+ ad-hoc campaign management requests
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  • Extensively used Google Scripts and proprietary tools for budget management & account hygiene

Benefits

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  • Used Pay as you model, fixed costs converted to variable costs
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  • No hidden cost
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  • Established a stable team, addressing the challenge of high staff turnover
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  • Used customized tools and templates to reduce turnaround time
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  • Implemented structured process management to improve performance and minimize errors gradually