Paid Search : Case Study 1

Challenge
Our client is a well-known digital marketing agency based in the US, specializing in managing Go-To-Market campaigns. Working with specific industry verticals, they oversee 600+ accounts for running paid search campaigns across platforms such as Google Ads, Microsoft Ads, Amazon Ads, Facebook Ads, and dynamic display. Managing a large volume of clients and data while ensuring a fast turnaround time presents a significant challenge. This prompted their partnership with us to overcome these obstacles and effectively implement their projects.
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ibrahim@digitalanalystteam.com
Solutions
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- End-to-end PPC management including keywords, copy, trafficking & bid management +
- Managed 2,000+ budgets across PPC, Display, Discovery, VLA and YouTube campaigns +
- Operated 10,000+ PPC, Display and YouTube campaigns +
- Generated and nurtured 2,000,000+ Keywords for different campaigns +
- Created and used 100,000+ Ad Copies and updated 10,000+ Ad Copies monthly +
- Troubleshoot and fixed conversion tracking issues +
- Handled 1,000+ ad-hoc campaign management requests +
- Extensively used Google Scripts and proprietary tools for budget management & account hygiene
Benefits
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- Used Pay as you model, fixed costs converted to variable costs +
- No hidden cost +
- Established a stable team, addressing the challenge of high staff turnover +
- Used customized tools and templates to reduce turnaround time +
- Implemented structured process management to improve performance and minimize errors gradually