Magento : Case Study 2
Challenge
One of our agency clients, a well-known beauty and skincare retailer, sought to create a unified shopping experience across online and physical stores. They faced the challenge of integrating inventory management, customer data, and promotions seamlessly to offer a true omnichannel experience. The agency partnered with DAT to redesign and develop the client’s eCommerce store for a robust online presence and provide customers with a hassle-free shopping experience.
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Solutions
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- Leveraged Magento's omnichannel capabilities to connect online and offline channels seamlessly +
- Synchronized product availability across all touchpoints via the platform's inventory management system +
- Enabled personalized promotions and loyalty programs through seamless integration of customer data
Benefits
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- Achieved a 25% increase in overall sales, notably driven by online promotions influencing in-store purchases +
- Unified customer profiles facilitated targeted marketing campaigns, leading to a 20% rise in customer engagement