Magento : Case Study 2 - Digital Analyst Team
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Magento : Case Study 2

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Challenge

One of our agency clients, a well-known beauty and skincare retailer, sought to create a unified shopping experience across online and physical stores. They faced the challenge of integrating inventory management, customer data, and promotions seamlessly to offer a true omnichannel experience. The agency partnered with DAT to redesign and develop the client’s eCommerce store for a robust online presence and provide customers with a hassle-free shopping experience.

Solutions

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  • Leveraged Magento's omnichannel capabilities to connect online and offline channels seamlessly
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  • Synchronized product availability across all touchpoints via the platform's inventory management system
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  • Enabled personalized promotions and loyalty programs through seamless integration of customer data

Benefits

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  • Achieved a 25% increase in overall sales, notably driven by online promotions influencing in-store purchases
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  • Unified customer profiles facilitated targeted marketing campaigns, leading to a 20% rise in customer engagement