Google Tag Manager : Case Study 1 - Digital Analyst Team
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Google Tag Manager : Case Study 1

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Challenge

We collaborated with a well-known digital agency to manage analytics for a retail client with over 1000 stores. The client aimed to install GTM containers and implement GA4 and GTM for streamlined data tracking. However, the agency faced limitations in technical expertise and a shortage of a suitable team to execute this process. As a result, the agency partnered with DAT to support the end-to-end implementation of these procedures.

Solutions

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  • Deployed over 1000 GTM containers for one of their retail client operating across 1000+ stores
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  • Tailored and implemented tags, triggers, and variables across the extensive network of 1000+ stores
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  • Conducted GTM debugging for tags and triggers to ensure proper functionality
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  • Validated GA4 real-time events for accurate data tracking
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  • Developed a comprehensive tagging matrix encompassing all purchase funnel activities

Benefits

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  • DAT expanded the team to include 8 dedicated analysts
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  • The project was finished ahead of schedule, and the analysts were reassigned from the project
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  • Reduced expenses on recruitment and training
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  • Retained institutional knowledge, allowing for repetition with minimal client instruction