GA4 & GTM : Case Study 1 - Digital Analyst Team
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GA4 & GTM : Case Study 1

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Challenge

A Connecticut-based Performance Marketing Agency sought DAT’s assistance in setting up complete GA4 and GTM implementations for their clients’ e-commerce platforms. With a portfolio encompassing several clients, managing diverse data sources, complex customer journeys, and various platform integrations posed tracking and analytical challenges. They require our expertise in using robust analytic tools like GA4 and GTM, along with comprehensive strategies for insights into user behavior and campaign performance.

Solutions

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  • Transitioned from Universal Analytics to GA4
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  • Conducted audits for GA and GTM
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  • Established GA4 tracking and generated tag events via GTM for CTA buttons
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  • Developed a purchase funnel to monitor the entire user journey
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  • Activated user tracking through GA4, resulting in more reliable data on ROI and ad expenditures

Benefits

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  • Flexibility to use DAT support for any ad-hoc complex tasks or routine tasks
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  • Cost savings of well over 60% (compared to Freelancers)
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  • Transitioning to GA4 provides more advanced analytics and insights, improving data accuracy
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  • GA and GTM audits ensure better tracking setups, optimizing data quality and reliability
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  • Setting up GA4 tracking and tag events enables a deeper understanding of user interactions, especially with CTA buttons
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  • User tracking via GA4 enhances data reliability, providing more accurate insights into ROI and ad spend effectiveness