Bespoke Custom Software : Case Study 1 - Digital Analyst Team
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Bespoke Custom Software : Case Study 1

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Challenge

A distinguished digital media service provider faced challenges in managing and analyzing extensive volumes of data gathered from more than 1000 websites. Their lack of an effective system led to a failure in launching Facebook Ad campaigns promptly and accurately for their eCommerce clients. Consequently, this resulted in a negative impression on their end client. Seeking a solution, they engaged DAT to develop a structured functionality to address this specific issue.

Solutions

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  • Implemented a scraping engine capable of parsing data from 1000+ websites efficiently
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  • Stored parsed data in a SQL database hosted within Amazon Web Service (AWS) infrastructure
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  • Executed data refresh cycles every 15 days to maintain updated information
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  • Integrated the database seamlessly with Facebook APIs to establish a product catalog
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  • Generated Collection ads on Facebook utilizing content sourced from the established product catalog
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  • Configured Facebook targeting and budget parameters through APIs to exclusively promote ads for available inventory products

Benefits

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  • Streamlined budget management, ensuring efficient allocation and utilization
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  • Facilitated creation of highly targeted ad copies, enhancing campaign effectiveness
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  • Provided a competitive edge, increasing success rates in winning more Facebook ad placements
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  • Significantly saved time and costs by optimizing processes and resource utilization