Bespoke Custom Software : Case Study 1 - Digital Analyst Team
logo
logo

Get in touch

Awesome Image Awesome Image

Bespoke Custom Software : Case Study 1

Awesome Image

Challenge

A distinguished digital media service provider faced challenges in managing and analyzing extensive volumes of data gathered from more than 1000 websites. Their lack of an effective system led to a failure in launching Facebook Ad campaigns promptly and accurately for their eCommerce clients. Consequently, this resulted in a negative impression on their end client. Seeking a solution, they engaged DAT to develop a structured functionality to address this specific issue.

admin

 digitalanalystteamusa@gmail.com

Solutions

    +
  • Implemented a scraping engine capable of parsing data from 1000+ websites efficiently
  • +
  • Stored parsed data in a SQL database hosted within Amazon Web Service (AWS) infrastructure
  • +
  • Executed data refresh cycles every 15 days to maintain updated information
  • +
  • Integrated the database seamlessly with Facebook APIs to establish a product catalog
  • +
  • Generated Collection ads on Facebook utilizing content sourced from the established product catalog
  • +
  • Configured Facebook targeting and budget parameters through APIs to exclusively promote ads for available inventory products

Benefits

    +
  • Streamlined budget management, ensuring efficient allocation and utilization
  • +
  • Facilitated creation of highly targeted ad copies, enhancing campaign effectiveness
  • +
  • Provided a competitive edge, increasing success rates in winning more Facebook ad placements
  • +
  • Significantly saved time and costs by optimizing processes and resource utilization