Bespoke Custom Software : Case Study 1
Challenge
A distinguished digital media service provider faced challenges in managing and analyzing extensive volumes of data gathered from more than 1000 websites. Their lack of an effective system led to a failure in launching Facebook Ad campaigns promptly and accurately for their eCommerce clients. Consequently, this resulted in a negative impression on their end client. Seeking a solution, they engaged DAT to develop a structured functionality to address this specific issue.
admin
digitalanalystteamusa@gmail.com
Solutions
-
+
- Implemented a scraping engine capable of parsing data from 1000+ websites efficiently +
- Stored parsed data in a SQL database hosted within Amazon Web Service (AWS) infrastructure +
- Executed data refresh cycles every 15 days to maintain updated information +
- Integrated the database seamlessly with Facebook APIs to establish a product catalog +
- Generated Collection ads on Facebook utilizing content sourced from the established product catalog +
- Configured Facebook targeting and budget parameters through APIs to exclusively promote ads for available inventory products
Benefits
-
+
- Streamlined budget management, ensuring efficient allocation and utilization +
- Facilitated creation of highly targeted ad copies, enhancing campaign effectiveness +
- Provided a competitive edge, increasing success rates in winning more Facebook ad placements +
- Significantly saved time and costs by optimizing processes and resource utilization