Why Choose Us?
Systematic Audit uncovers errors, improvement opportunities, and hidden insights
Best-in-class Audit Template – Refined over the last 15 years across 100’s of accounts and 1000’s of campaigns
Extensive Use of Google AI capabilities – 100+ custom Google Ad scripts library and Google bid algorithms
Custom Proprietary Tools – Uncover errors in copy, ad groups, campaigns, and other hygiene factors
3rd Party AI tools – Use tools such as Optmyzer, Adalysis, and Opteo to gain insights
Hygiene Audit
PPC Hygiene Audit uncovers and reduces errors, ensures campaign consistency and efficiency, and applies best practices to PPC campaign management.
Google Analytics, Google Merchant Center, and Google Search Console are linked
Keywords (Low volumes, "Below first page bids", no negative conflicts)
Conversion Tracking enabled
Ad Copy (No disapproved ads, headlines pinned, CTA, no expired or outdated promotions
Consistency of campaign settings (Location, language, search partners, bid strategies, device modifiers)
All relevant Ad Extensions used
Ad groups (Tightly themed with relevant keywords and ads, zero impressions, duplicates)
All landing pages (Relevancy, error pages)
At Digital Analyst Team, we specialize in Google-certified analysts delivering white label digital marketing services in the USA, using a tech-driven approach that improves efficiency for over 25 agencies
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