Retargeting is a highly effective strategy that helps digital marketers to target the audience that have abandoned a website at some stage of a sales funnel. The retargeting ads acts as reminders and infuse a sense of urgency to bring potential buyers back to the websites.
The key to a successful remarketing campaign is the collection and selection of right target audience. If you build too broad an audience group, you may be wasting money, and build it too narrow, you are left with very little for effective targeting.
However, now Google has come up with a new feature that allows you to share audience groups across businesses. For example, you can share audience groups across the two accounts that are in your Google MCC.
Google recent update
Google has confirmed that marketers would be able to share their audience lists across different sub accounts in an MCC. This certainly needs the permission from the account to where the list originally belongs to and this has to be adhered to.
Advertisers or account managers are required to take the privacy policies into account and ensure that the remarketing lists are shared with proper consent from users.
Benefits for Marketers
- Fine-tune your retargeting campaigns
- Boost sales
- Drive brand awareness and
- Increase ROI